Final Website: home | My Site 2 - Pages: Home and About (users may have to zoom out to view the website correctly)

Final Video: Pressure to Party - Girls Don’t Cry

Pressure to Party - Girls Don’t Cry on Vimeo

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Statement of Intent - Candidate Number: 1100

Product 1 
 
I intend to create a music video providing relatability and escapism for my audience of 16–25-year-olds. I will achieve this through an everyday coming of age narrative using easily recognisable codes and conventions such as parties and listening to music, which also relate to the lyrics of the song ‘Pressure to Party’ by Julia Jacklin. I am also going to include some animations reminiscent of the style of mixed media animations to add to the escapism and attract a 16-25-year-old audience and create a piece that stands out in an age of digital convergence where there is a large amount of media to consume. Use of fast paced editing will create an interesting watch and appeal to a younger audience with a shorter attention span due to social media apps such as TikTok. multiple shots of the band will reinforce their brand identity and shots of instruments will adhere to the codes and conventions of music videos. I intend to represent different social groups and promote equality in representing a range in my video, including the band consisting of a Muslim Pakistani girl and a white girl. I also intend to increase audience engagement through intertextual references to movie characters and CDs to provide audiences gratification and create audiences' engagement through competitions linked to these references. 
 
Product 2 
 
I will create a website providing digital convergence through a clear house style and sense of digital convergence with my video. To do this I will continue the motifs of animation and keep the same dark blue and grey colour palate with red highlights (which tend to be popular colours within my target audience) and hand drawn style. The website will reinforce my band’s brand identity through information about the band members and intertextual reference to their favourite pieces of media and their backstory, also creating audience engagement. To further increase audience engagement, I will include a range of competitions for the audiences to enter to win merchandise and keep up with updates with the band on social media and attach a ‘#’ to these competitions to promote social media engagement. I will also include easter eggs such as hyperlinked animations leading to merchandise and competitions. My Research has shown that Universal Music Group is incredibly large and offers a range of artists and genres, so I will portray my artist as and more mainstream through bigger collaborations and concert venues. Universal also has an emphasis on social responsibility so choosing a charity to partner with will align with their values. 

 

How do you intend to link your media products to demonstrate your knowledge and 
understanding of the digitally convergent nature of your media production?  
 
I will use the same magazine letter font that I used in the masthead for any words I want to animate in the music video. Since the website will show that the band is formed of only two members, who are good friends, the video will show elements of the friendship to reinforce the brand identity. I will include links to the website at the end of the video to guide viewers to the website and vice versa. I will carry the animation from the video into the design of the website. I will also lift elements from the music video to turn into interactive competitions e.g. a competition where audiences can spot all the intertextual references in the video to win merchandise and a competition where fans can submit their favourite songs to a shared playlist to win some merchandise, which audiences will gain gratification from. Collaborations with Airbuds and Spotify and nods towards instagram promote the use of other apps and cross-platform convergence. The grey, blue and red colour scheme is featured in both the animations in the video and the theme of the website.

Intertextual references and Easter eggs

Video:

• References to Mia Wallace (pulp fiction), Dorothy (Wizard of Oz), Patrick Bateman (American Psycho) and The band "KISS" in the party scene of the music video.
• Reference to "Subterranean Homesick Blues" Bob Dylan music video, reflected in my video when the singer hold up cards with questions written on them.
• Reference in the shot in referring to the lyrics “pressure to not the let the inside of my mind spill onto the floor for my friends to find” where I place the albums “The Pulp Fiction Soundtrack” “The Cures Greatest Hits” “The Bends” “The Police Greatest Hits” “Debut” (Bjork) “By The Way” “Garbage (20th Century Anniversary Version”
• Loose reference to "Scott Pilgrim vs the World" in the animation style.

Website:

• In the about section, photos of each members favourite albums that when clicked, take you to the Spotify page and pictures of each of the members favourite films and TV shows that when clicked takes you to the IMDB page.
• The icons and graphics embedded throughout can be clicked to take users to various pages in the website, for example competitions or merch pages.
• Bat icon in the playlist section that when clicked takes you to a pop-up that teaches the user how to use Spotify codes.
• Click the Airbuds icon to take users to the app store.
• Competition where fans submit their favourite song and why to be added to a shared playlist and winners get one piece of merch from the shop.
• Competition where fans spot all the references in the music video to win a piece of merch.
• Clicking the universal symbol at the bottom takes you to the universal website.
• Clicking the album on the about page takes you to the merch section where you can buy the CD.
• Radio in the playlist section of about takes you to the competition.
• Scan the Spotify codes in the playlist section to take you to Spotify playlists, the shared one and ones made by the band members.
• Clicking the text about the charity DEC take you to the website.
• Clicking the photo at the bottom of the about page takes you to the merch section.
• Music video and competition video embedded into the website.

First Draft

 home | My Site 2  -  Website First Draft

https://vimeo.com/1022683446?share=copy - music video first draft

contact sheet

Pitch Feedback

 

My main point for improvement was the fact that there wasn’t any intertextual reference, so I have come up with a few idea to add intertextuality:

• For the line “Pressure to come up with conversations…” and maybe the line after that, I could add an intertextual reference to Bob Dylans ‘subterranean homesick blues’ and hold up cards with conversation starters on them and show them one by one to the camera
• Since my room will be used as a location and already has a lot of posters on the wall, I could put up some rock music posters
• For the line “pressure to not let the inside of my mind fall onto the floor for my friends to find…” I was planning on doing that shot as a medium close up dramatically lying on the floor with objects arranged around my head to symbolise the mind, and some of these objects will be rock CD’s (which my dad has plenty of)

As for digital convergence, this will be done in the website (social media in the top corner for example), and at the end of the video, having links to the youtube channel and website and social media etc.

Media Idea Pitch