First Draft

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https://vimeo.com/1022683446?share=copy#t=0 - music video first draft

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Pitch Feedback

 

My main point for improvement was the fact that there wasn’t any intertextual reference, so I have come up with a few idea to add intertextuality:

• For the line “Pressure to come up with conversations…” and maybe the line after that, I could add an intertextual reference to Bob Dylans ‘subterranean homesick blues’ and hold up cards with conversation starters on them and show them one by one to the camera
• Since my room will be used as a location and already has a lot of posters on the wall, I could put up some rock music posters
• For the line “pressure to not let the inside of my mind fall onto the floor for my friends to find…” I was planning on doing that shot as a medium close up dramatically lying on the floor with objects arranged around my head to symbolise the mind, and some of these objects will be rock CD’s (which my dad has plenty of)

As for digital convergence, this will be done in the website (social media in the top corner for example), and at the end of the video, having links to the youtube channel and website and social media etc.

Media Idea Pitch

 

Music Videos for Inspiration

 1) If you want to - Beabadoobee 

This video is a good example of having both narrative and performative levants to a music video, and it has  an established storyline which relates to the lyrics in a way. It also has quite cool graphics and cinematography and even contains a small animated elements, which I would like to attempt in my own video just to make it more interesting. It also does a good job of selling beabadoobee's personality and style, which come forth throughout the adverts and playful, cartoonish drawings featured throughout the video. The use of lighting is also quite creative and creates a really nice effect which could be achieved relatively easily and would be a great addition to my music video.

2) Casual - Chappell Roan

This is a good example of a more narrative based video, which more or less tells the story of the lyrics, but with a fantasy based twist. The cinematography and colour grading in this video is really nice and quite a saturated colour grade, which fits with the sort of vibe I would like my video to have. The creativity of the video is also something I really like, especially the underwater play setting, which looks really pretty and cool.

Industrial Context

    Music videos started as Tv became more popular and bands. became global. They are an efficient way to reinforce the brand identity or star persona of the artist (Richard Dyer), to spread a message/the performers values and ideologies, to promote their tours or merchandise (which due to the digitisation of music, is now one of the only ways for artists to create revenue), to boost their stardom, create and active audience and stand up to repeated viewing and even attract fandom and chatter from the active audience or reach new ones. (Henry Jenkins participation theory).

History of music videos:

    In 1894, music publishers Joseph Stern and Edward Mark created the first illustrated composition and were helped by electrician George Thomas. It was around 10–15 images attached to the song, which was projected onto the wall during the live performance.

    The first music video appeared around the same time that the sound appeared in films. And the first to star in such a video were Bob Witt and guitarist Cy Berg. They sang three unnamed songs to showcase the latest technology from the Vitaphone film company.

    The first to call the performance a music video was American rock musician Giles Perry Richardson Jr. who was also known as Big Bopper. His work ‘Chantilly Lace’ was first called a ‘music video’, although nothing much happened in the video, just a conversation on the phone with a girl. Some people argue that Elvis Presley’s ‘Jailhouse Rock’ video, which was released a year earlier, was much more dynamic and well known, even including dance elements. But on the other hand, Big Bopper was important in the first place because it brought a new concept to everyday life. It is also believed that the first music video was filmed by another legend Tony Bennett, but there was no evidence of his video ‘Stranger in Paradise’ existing.

    It is difficult to say with certainty who shot the first video with the plot (from a script written). Although the English rock band ‘The Kinks’ was one of the first performers to do so.

Later, the adventures of unlucky working-class funerals inspired the group ‘Oasis’ to create a black and white music video however The video was not allowed to run on BBC (although there was no official ban) because it was considered tasteless.

Pivotal Moments:

• 1935 - the first music video 
• 1940’s - scopitone
• 1960’s - Beatles Feature film
• 1960’s - Bob Dylan video (homage and parodies made by Stormzy, love actually etc.) Postmodernism - people don’t recognise the original text.
• 1970 - technological advancements
• 1970’s - top of the pops
• 1975 - queen: bohemian rhapsody
• 1981 - MTV set up. First video played was ‘video killed the radio store’
• 1983 - Micheal Jackson ‘Thriller’
• 1986 - Peter Gabriel ‘Sledgehammer’ video. Stop-motion.
• 2016 - facial recognition (the chain - fleetwood mac)

Audience Research

 Name: Ella Copeland

Age: 17

Occupation: Student and working the counter in a pharmacy 

psychometric group: The succeeder/the resigned

Interests: reading, physics, sleeping, listening to music

Favourite genre: Pop

Favourite music video: Feather by Sabrina Carpenter - “I love the outfits and it has an actual storyline that relates to the lyrics”

 

Name: Evie Taylor

Age: 17

Occupation: Student 

psychometric group: The explorer/the reformer

Interests: Watching films, playing videogames, reading, playing guitar, listening to music, musical theatre, clay art/jewellery

Favourite genre: Mainly older music like rock from the 80s (eg new wave and goth.) I also like some metal genres too

Favourite music video: Enjoy the Silence by Depeche Mode because it is beautifully shot, with contrasting black and white studio shots of the band and bright natural landscapes of the narrative.

Name: Jess Miller

Age: 17

Occupation: Student and working in a golf range

psychometric group: The struggler/the mainstreamer 

Interests: sleeping, going out with friends

Favourite genre: Indie and pop

Favourite music video: Hot to go by Chappell Roan because of the upbeat fun nature of the video.

Name: Samee Mirza

Age: 16

Occupation: Student 

psychometric group: The aspirer/the mainstreamer/the succeeder

Interests: economics, MMA, finance, brazilian jujitsu, politics, music, and history

Favourite genre: RnB

Favourite music video: Jimmy Cooks by drake because it has really high-end cinematography, for example int he background of the first verse it has a futuristic background making the video much more interesting to look at.