Audience Research

 Name: Ella Copeland

Age: 17

Occupation: Student and working the counter in a pharmacy 

psychometric group: The succeeder/the resigned

Interests: reading, physics, sleeping, listening to music

Favourite genre: Pop

Favourite music video: Feather by Sabrina Carpenter - “I love the outfits and it has an actual storyline that relates to the lyrics”

 

Name: Evie Taylor

Age: 17

Occupation: Student 

psychometric group: The explorer/the reformer

Interests: Watching films, playing videogames, reading, playing guitar, listening to music, musical theatre, clay art/jewellery

Favourite genre: Mainly older music like rock from the 80s (eg new wave and goth.) I also like some metal genres too

Favourite music video: Enjoy the Silence by Depeche Mode because it is beautifully shot, with contrasting black and white studio shots of the band and bright natural landscapes of the narrative.

Name: Jess Miller

Age: 17

Occupation: Student and working in a golf range

psychometric group: The struggler/the mainstreamer 

Interests: sleeping, going out with friends

Favourite genre: Indie and pop

Favourite music video: Hot to go by Chappell Roan because of the upbeat fun nature of the video.

Name: Samee Mirza

Age: 16

Occupation: Student 

psychometric group: The aspirer/the mainstreamer/the succeeder

Interests: economics, MMA, finance, brazilian jujitsu, politics, music, and history

Favourite genre: RnB

Favourite music video: Jimmy Cooks by drake because it has really high-end cinematography, for example int he background of the first verse it has a futuristic background making the video much more interesting to look at.